Whether you are currently using social media or want to get started, this session will show you how to capitalize on social media and its many benefits and how to avoid its risks without letting it consume you.
Successful staffing professionals know their reputations, and that of their organization, have a direct relationship in building trust in the markets where they recruit (for). However, the Internet and social media have changed the game. Most people can no longer rely solely on traditional media or face-to-face networking opportunities to build their business.
Our guest speakers will provide real-life examples, tips and tools on the platforms and practical applications for using social media to increase your organization’s awareness, build your personal brand and recruit the best candidates. The session will include how to manage your digital footprint safely, easily and effectively; and how leveraging social media networks like LinkedIn, Twitter, YouTube and Facebook to contribute to the success of your career.
Toby Bloomberg is recognized for her expertise in combining social media with traditional marketing values. Founder of Bloomberg Marketing/Diva Marketing, she works with organizations to leverage social media to build relationships though the people who are the stories of the brand: employees and customers. Her blog Diva Marketing is a Forbes Pick of Best Women Blogs on Marketing & Social Media. She is the author of Social Media Marketing GPS, the first business book based on Twitter interviews. Toby is a faculty member for the American Marketing Association where she delivers live training events on social marketing and employee personal branding. She is a Yankee from Boston, living in the South, with her YouTube “rock star” Westie Max, who occasionally finds his way into Diva Marketing. Follow her on @tobydiva www.divamarketingblog.com
Dorothéa Bozicolona-Volpe is a strategic marketing executive who is fluent in 4 languages. She specializes in developing business for international brands (Fortune 500) via integrating social media and digital strategies, strategic partnerships and marketing technologies. She also teaches marketers how to measure, optimize and build current new media efforts to increase value and develop strong relationships between brands and fans. Some of her clients include: Ryan Seacrest, Ryan Seacrest Productions, Chrysler, Cingular Wireless (AT&T), Georgia Tech, InterContinental Hotels Group, Mercer, Ogilvy & Mather, Reader’s Digest, Qualcomm, Turner Network Television, Coca-Cola. She is an avid skateboarder who tweets to relax. Follow Dorothea on Twitter @socialespionage.
Chris Stanzione is an Area Vice President in the Talent Acquisition group for SunTrust Bank and a frequent speaker at industry events. Chris is also the founder of RecruitersNation.org, a National Association for recruiters. After ten years of staffing and executive search experience, Chris transitioned to the corporate side of recruiting with SunTrust in 2011. Actively engaged in the areas of SMART sourcing and recruitment through Social Media and Talent Communities, he brings passion and enthusiasm to the industry. Originally from Washington, D.C. by way of Boulder, Colorado, Chris lives in Atlanta with his wife and three children.