UnSelling™: Sell Less to Win More
Join us on Wednesday, September 11 for this excellent presentation by Peter Bourke, Founder and Principal of Better Way Sales Strategies.
The more you sell, the less the client trusts you to tell them the truth. The more you sell, the less inclined the client is to listen. In reality, the more you sell, the less you win. UnSelling™ was written to help you shift the buyer-seller relationship from subservient to collaborative.
Peter Bourke has more than thirty years of experience in sales leadership in Fortune 1000 companies. Prior to starting his own venture he served as President of the Outsourcing Division of Spherion Corporation.
Peter’s background in sales leadership, marketing and operational management includes key roles with Accenture, IBM, Verizon, First Data and The Complex Sale. At Accenture he was the worldwide Director of Business Development.
Peter is the Author of several books including the Kindle bestseller, UnSelling™ - Sell less, to win more!